Be proactive in getting and keeping customers. Here are five ways to use a marketing newsletter, whether printed or an email newsletter, to stay make the most of customer relationships… Speed Up Acceptance Of New Products One of the difficulties of new product development is getting an innovation accepted by customers and potential customers. Don’t believe the better mousetrap theory (build a better one and the world will beat a path to your door). We now know that most new products go through a predictable ‘S’ curve on their way to widespread adoption.  You can speed up adotpion with a marketing newsletter. The more customers know about the innovation, and its benefits, the sooner the early adopters will try it and the sooner others will follow their lead.

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How to Use a Marketing Newsletter