Ensuring your brand remains consistent across the entire marketing mix and across every communications channel is essential to maintaining a consistent and coherent image in any competitive marketplace and should be the first consideration of your design agency .vThe variety of different marketing channels available to any company today each have their own specific demands and their own rules. A design might look great on your business card or letterhead but may not have the same impact on a poster, tube card, direct mail piece, display advertisement or online. Print management with a view to not only cost effectiveness, but also how your brand is expressed to its maximum impact across all above, below and through the line channels is vital to effective communication with your target audiences. Central to all this is the initial corporate identity design , aside from its creativity and how it captures the spirit of your proposition, how effectively it can be translated across all those myriad expressions will determine its longevity and impact. There are some important things to remember when designing logos or corporate ID and here are some guidelines: A logo designed in a vector based program such as Illustrator gives you much more flexibility in terms of colours and will give you a much clearer image especially if there is text in the logo and you want to be able to use it in large format. Bearing this in mind, it is inadvisable to use a photograph in a logo. If you can’t use a vector based program then make the design as large as you can! Stick to one or two fonts in your logo

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How to Make Sure Your Business Makes a Good First Impression