Do you have all the information you need to run your business? If not, you’re flying partly in the dark!

Recruiting, activity, sales, retention, compensation, rank promotions and demotions each offer a different view of your business. Measuring key operating indicators in each of these areas is important, but it’s not enough.

For effective piloting, the data needs to be compared not only to historical values for your company but also to industry averages for your type of direct selling business. Analysis is vital to understanding what the measurements truly mean for your company.

Here are four steps you can take today to become a better pilot of your business:

Identify the key operating indicators for your type of direct selling business Obtain the raw data that comprises these indicators Perform analysis to uncover the meanings hidden in the data Take action as needed to keep your business healthy and strong or to respond proactively to problems found as early as possible.

Without using a dependable set of gauges, an airline pilot is far more likely to crash. Don’t risk your business by flying without measuring, reporting, and analyzing a full set of key operating indicators.

If you don’t know what to measure or you’re not sure, get help from a consulting firm with experience with key operating indicators for direct selling companies.?It’s important to your business to measure the right things.