This article seeks to explain the plethora of choices open to a modern day web marketer. In order to maximise one’s online , the clever marketer will make best use of both FREE and paid for services. Firstly, let’s take a look at some of the FREE services used by today’s marketer and then we’ll consider so called “paid for” content. Web 2.0 (social networking sites) The rise of the so-called social networking sites over the past five or six years continues at a pace, and ranges from the original “database” style site typified by Friends Reunited, to major hosting style sites such as MySpace and Bebo, to the micro blogging sites, for example Twitter and Yedda. Of course, each form of social networking site has its own uses – for example it would make little sense to require someone post an article, when the main purpose for the blog is to merely “check-in” with their followers, perhaps to update them as to your progress geographically – (”I’ve just landed”) or chronologically – (”I’ve just completed my studies/work, etc.). Article Marketing (posting textual discussion) Sites such as Articlemarketer.com, Goarticles.com and Ezinearticles.com all encourage the untrained individual to become something of an expert reviewer or semi-professional journalist. The purpose of your articles (from an internet marketing viewpoint) is to create an awareness of your topic/product/service by way of referral (viral) means as well as through the use of backlinks.

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Internet Marketing Using Web 2.0 TActgics Such As Social Networking Websites