If you have bought leads to develop your network marketing business or home based business, you definitely know that buying leads is simply a total waste of time and money. The energy spent on doing those calls is better spent on productive actions like generating your own leads or honing your prospecting skills.

More often than not, people from the leads list are recycled. You’d soon find out that they have received a fair number of calls and are in no mood to hear about products or opportunities they are not interested in anyway. Buying and calling on leads is a brutal process that you would not recommend to your team. In fact one of the best ways to use-up new people is to toss them in the cold market with leads purchased from an MLM lead vendor.

Why do people buy leads? Because people are anxious to build their home based business and are more than willing to try anything to get it off the ground, even if this means spending all their money on online lead vendors.

If you want to be successful in your network marketing business, it’s very important to have new leads or prospects. In the old days, a new lead is a few days old. The current market on the other hand is highly competitive and a new leads “age” can be measured in hours.

A leader’s responsibility is to be able to educate his people on inexpensive means of lead generation. So what is a cost effective method of producing leads?

Try marketing or writing articles. If you want to impress, this is the way to go. Write an article that highlights important and distinctive information about your business. Make sure you use prominent keywords in your content. Release it all over the net through highly reliable and popular article directories. Don’t forget to include your name and a link to your site. If your article is catchy, other people on the lookout for good content will use it in their own sites. This method will mark you as an industry specialist and ensure an increase in new traffic for your site.