Article Marketing An important part of optimizing your written material for the search engine is using keyword density and the position of those terms. The positioning of the keywords in your written article are important because of the way the search engine spiders skim a page. What is a Keyword? A keyword is a word that is going to be placed in your written article several times, not just once as that would make every word a keyword. When the search engine bots skim your site and see a distinct word in various places, the spiders will assume the page will be helpful to individuals that are searching for that word. Over Optimizing Your Written Articles It is necessary to observe that there is in addition such a thing as over optimizing your written material for certain words, this is known as “keyword stuffing”. Keyword stuffing informs the spiders that you are endeavoring to trick them into giving a more advanced ranking and then what they will do is punish your web site and web page for doing that

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