Podcast was once and to some extent still is a growing trend on the web and while it was mainly audio files being the format of choice, video files are being used more and more with broadband connections allowing for bigger downloadable files. The process of distributing video podcast is through web syndication, a file that users can download and view when they want, and to do so users can subscribe to a variety of different topics, checking them for updates regularly and downloading when they become available. An internet marketing campaign through podcasting, you can have any number of episodes; this can then tie into a blog, RSS Feed, Social Bookmarking, Google Pipes and Twitter so that you can build a following. Webmasters and companies can become content producers for a variety of products on the internet, but this would require an investment in Video/Audio equipment. See An RSS Feed Here A Guide To Stansted Parking Podcasters can build Hugh audiences around the world because distributing is easy with all the right tools, discovering podcasting through audio or video can be distributed to millions through aggregators and since podcasting is so easy to use more people will start using podcast video. What is a podcast client? This is software used to access and download podcasts and it is also known as media aggregators as mentioned earlier. These programs are designed to automatically access an online file, or feed, and download the audio or video file associated with it

See more here:
Podcasting – A Forgotten Jewel