Without a doubt, most people involved in network marketing have been told to start their business by making that list of 100 names or more. Write down the name of everyone you can think of, from the account to the zoo keeper. Anyone and everyone.
Today, many in the MLM industry still encourage beginners to start with such a list. However, others will question such a tactic for a number of reasons.
One of the biggest problems of making such a list and approaching those on it has to do with credibility. Your credibility. Unless you have been in business, and that should be a successful business, you have very little credibility with regards to business, in the eyes of those you approach.
You are new to the world of business and these people know it. They know your background. What you have done and what you are capable of. There is probably not one good reason why they should follow you into business.
Now you may think that just because they know you they should jump right in with your business opportunity. After all, this is you they are talking to. But you have to take a step back and try to see what they see.
They see an average Joe that is trying to make some extra money. And they usually see that way of making money as some sort of pyramid scheme. Your friends and family don’t see the great opportunity that you do. Why?
Because they are not looking for a business opportunity. Anyone that is not looking will not see. And if you become over zealous and try to convince them, you are heading for disaster. Never try to persuade someone to join you in your opportunity.
If they want to have their own home based business they will let you know when they are ready. And many will never be ready. It’s just not for them. And those who eventually want to try it will tell you they are interested. But don’t try to convince them that they are interested.
Network marketing can provide you with some extra cash each month or it could even replace your current income. But if you try to build it by convincing family and friends to join your MLM you are only a short distance from failure.
When you start out in network marketing, there is certainly nothing wrong with letting family and friends, your list, know you have decided to start a business. However, it turns into a problem once you try to convince those on your list to join your opportunity.
Don’t get into the trap of thinking your family and friends want the same things as you do. They don’t! And when they do, if they are interested in what you have to offer, they will come to you. Just be patient.