For those of us that have been around for awhile in the network marketing industry, how can we forget all of those meetings at the local motel or in someones living room. Those opportunity meetings where we would phone some friends and invite them to come and take a look at the greatest business since that restaurant chain.
Those were the good old days. Speaking to everyone within a three foot radius. Handing out business cards to anyone who would take them. Putting flyers on car windshields at the local mall. Today, many in the industry call that sort of thing “old school”.
The way to build a home based MLM business today is on the Internet. There is no question that many successful business have been developed using this technology. But, are many net workers overlooking some of the old school methods that were also used to build successful businesses?
Long before the Internet, many people we able to build very large networks using the old school methods. Of course today, the Internet allows us to reach many more people who may want to be involved in joining an MLM. But should we discount other, more traditional ways to build a network?
I feel that many people are missing a great opportunity by not doing more promotion of their business at the local level. This doesn’t mean that you have to go out putting flyers on parked cars, but there are certainly other ways, along with the Internet, to build your business.
The important thing to remember when promoting your business at the local level is not to make your friends feel that they have to look at your business opportunity. Once you tell them about your venture, if they are interested in it they will tell you.
Most times others do not see what you see in a business opportunity. And the reason is that they are just not looking for a business opportunity. This doesn’t mean that they will not be interested at a later date. A person’s situation can change and sometime in the future they may change their mind.
The same holds true for selling your products to friends and family. Never tell them that they have to buy your products because they are simply the best. Remember, most people are very conscious of price, and if they can get a similar product at the local mall, they usually will. The quality may not be as good, but they are looking at price.
As you build your network marketing business don’t overlook your local area. Of course the Internet is one of the best ways to develop a business, but it is not the only way. Use your imagination on ways to promote at the local level.